Faces of Care advocacy initiative and My Story patient information package
Etobicoke, ON – January 3, 2017 – Conceived by Caroline Brereton, CEO, and supported by Nancy Gale, associate vice-president, Mississauga Halton Community Care Access Centre (CCAC), Faces of Care is an advocacy initiative that conveys why all their employees are vital to patient care. The booklet explains each front-line or support team's role in caring for the Mississauga Halton CCAC's 47,000 patients.
Developed in response to the provincial government's Patients First proposal (now Bill 41), this initiative won a national International Association of Business Communicators (IABC) Silver Leaf Award of Excellence in mid December, 2016.
"Collaboration is integral to advancing the best quality of care for our patients," says Brereton. "Receiving IABC's third-party recognition further validates our advocacy initiative, which explains the value each team delivers to patient care and outcomes."
Other employees on the Faces of Care initiative team included Leslie Hetherington, communications manager, and Kathryn Hales, patien t relations associate.
The Mississauga Halton CCAC also won an IABC Silver Leaf Award of Merit in the publications category for My Story – a binder personalized to each patient providing a single source of information pertaining to their care. Avori Cheyne, one of the CCAC's communications strategists, developed this resource based on input from patients and caregivers. Its content ranges from a copy of the patient's personalized care plan to medication management, as well as caregiver resources and who to call after hours.
"High-quality, patient-centred care involves fostering meaningful experiences," explains Brereton. "That's why we developed the My Story patient information package – to help our patients be confident with their care."
Hosted by IABC chapters across Canada, Silver Leaf is a national professional awards program celebrating excellence in strategic communications. Of the more than 142 entries submitted in 2016, 53 entrants won an IABC Silver Leaf Award; 43 received an Award of Excellence and 10 received an Award of Merit.
About the Mississauga Halton CCAC
The Mississauga Halton Community Care Access Centre (CCAC) helps adults and children leave hospital earlier to recover at home, remain at home, enter long-term care or die at home, as they wish. Its experienced care coordinators assess people's needs and collaborate with health care partners to organize in-home and community-based services for residents living in South Etobicoke, Mississauga, Oakville, Milton, Georgetown and other places across Halton Hills.
The Ontario Ministry of Health and Long-Term Care funds the Mississauga Halton CCAC, through the Mississauga Halton Local Health Integration Network (LHIN).
For more information, please contact:
Leslie Hetherington, Manager, Strategic Communications and Partnership Advancement, firstname.lastname@example.org, Office: 416-780-7909,